As Remedy expands in Sweden and relaxes into a multi-project setup, the studio returned to its most iconic imagery as part of a brand refresh to reflect its new direction. Today, the studio revealed its fresh new logo, accompanied by an article explaining the process, and new images of the logo at their Espoo HQ.
The new design marks the third logo which has represented the brand in its twenty-eight-year history. Described as a "fresh and refined look", the logo replaces the company's visual identity which has been in place for over two decades, after debuting with Max Payne.
So, why are they choosing now for a refresh? In a letter posted on the Remedy website, Thomas Puha explores the reasons behind it stating "we want to create memorable worlds, stories, and characters for you to experience through our games. We wanted our new logo to reflect how we constantly evolve and continue creating exciting games with the very best people. However, it’s all still one Remedy where courageous creativity thrives. We hope you like the new look."
You can view the full letter, HERE.
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| "The Colours of Remedy". The new logo in various pre-approved shades. |
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| The old Remedy logo featuring the bullet design. Used from April 1999 to April 2023. |
ニューRemedyロゴ https://t.co/5BaP9lFOWU pic.twitter.com/ADXuMPZwC5
— Masao Ogino / 荻野 公男 (@masao_ogino) April 14, 2023
